Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

All the phases of website development process are equally important. If there is a lack of effort in any of the phases, be it coding or maintenance, the website is affected. But the first stage is generally considered to be crucial as it involves understanding the client’s requirements and starting with the wrong foot, which could lead to months of work down the drain.

For designing a good website or web app, it is important to have proper research backing a good idea. With the strength of a clear business idea, proper research, a strong team of developers, and rigorous testing methods, you can easily create a high-performing site. It is also important to keep track of web development trends and stay up-to-date with your website design.

Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

Yes, they are different technologies that work over the internet. While websites are a collection of web pages that work on a web server, a web app is a software application that can be accessed through web browsers, but its tasks are performed on an application server. But the software development life cycle remains more or less same for both web applications and websites with some minor adjustments.

Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.

By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

With reports, statistics, research, quotes, and testimonials being created on a daily basis, there is bound to be content worth re-purposing for digital marketing purposes. There are countless ways to turn formal business documents into creative online content, including infographics, podcasts, videos, and animated graphics.